The quote I will be focusing on: “Every speaker is learning how to write exquisite layers of social nuance that we once reserved for speech, whether we mark them by switching alphabets, switching languages, or respelling words,” (McCulloch, 57).
In the spirit of McCulloch, who has spent a majority of the second chapter of her book, Because Internet: Understanding how language is changing, talking about how tweeting changes the game for linguists, I will be talking about a Twitter conversation between two actors I follow. Both of them starred on the popular Netflix show, Umbrella Academy, and they are close in real life as well as on the show. In the last half of her second chapter, McCulloch talks about how a study conducted by Jacob Eisenstein and Umashanthi Pavalanathan suggests that in order to address a group of people (such as all of one's followers), people use hashtags. Whereas, if they are addressing specific people (@), they use less formal language. I propose that though this hypothesis may be true on a small scale, like for instance with an ordinary individual, on a larger scale, there is a third option of using direct tagging as a way of making a point to the whole group as opposed to the individual. This third option is mainly seen in tweets or posts by celebrities or famous people with a major following, such as the actors I have chosen to analyze.
The original tweet sent out by Justin H. Min contained a mixture of a short message (“it’s 9am,”), a tag (@DavidCastanedaJ), and a picture of a text message (pictured below). On the surface, you can see the informal language choices Justin chose with the lower-case letters and the actual number nine in the tweet instead of the number spelled out. This informality directly correlates to Eisenstein and Pavalanathan’s hypothesis, even going as for bringing in the tagged user making the message more personalized. The tag both telling his audience who he is talking about and who he is responding to.
However, despite the seemingly personal theme of the message, the picture that is posted with the tweeted message is of a text message. Thus resides the implication that Justin is in possession of David’s phone number. Therefore, logically, if Justin wanted this to truly be a more personal and direct message, he could have texted the message back to David, or even used the direct messaging feature on Twitter itself. Justin purposefully created the message and picture proof to share with his followers. In this situation, Justin was not tweeting for the purpose of answering David back. Instead, he was tweeting this message with the purpose of directing it to his followers. In response, David also directed the picture response to the followers. One can only assume the reason for this interaction was to try to expose each other in a teasing way. The use of the pictures combined with the tweeted message created a very nuanced experience for those to who the message was directed and the ones who created the posts.
Works Cited:
McCulloch, Gretchen. "Chapter 2: Language and Society." Because Internet: Understanding
how language is changing. Harvill Secker, 2019, pp. 17-62.
H. Min, Jusitn. (@justinhmin). "it's 9am,." 14 May 2021, 9:29 am. Tweet.



























